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Facebook’s Role in Digital Marketing

In 2019, Facebook claimed over 2.5 billion monthly active users, demonstrating the company’s massive size. One-third of the world’s population is served by the social media behemoth. Having access to such a large market without having to personally approach them is a gold mine for any company. However, having such an accessible platform has the drawback of being used by everyone. The advertising market is crowded. Competition is too fierce if you don’t have a standout Facebook marketing strategy. What is the starting point for a successful ad campaign?

Step 1

This step is when you think about the sort of ad you’ll employ, and there are a lot of them to select from: photos, videos, slideshows, carousels, dynamic advertisements, and so on. While each form can help you advertise your company, mobile video advertising is becoming increasingly successful. In any case, a diverse range of Facebook ad kinds will improve the number of impressions they obtain. The next step is to fine-tune whatever ad type you’ve chosen to match Facebook’s platform exactly. You would not have to worry about these things if you can consult a Digital Marketing Agency in Melbourne. Avoiding widescreen video in favour of vertical/square video, adding subtitles, and making videos short and sweet are examples of this, but the same logic may be used to pictures and other sorts of advertisements.

Step 2

Step 2 is to define a goal and goals for your marketing campaign (case in point, it is the first question that is asked by the Facebook Ads Manager when creating a new campaign). Ask yourself if the marketing campaign is intended to raise awareness, boost traffic, or increase revenue as a decent rule of thumb. Your marketing campaign will be more simplified if you have a vision for it. You may now employ standard marketing tactics such as establishing a feeling of urgency and using social evidence.

Step 3

The next step is to correctly configure the Facebook Ads Manager. It’s critical that you pick the proper target audience once you’ve created the campaign and entered all of the essential data. This is Facebook’s strength, and companies should use it to their advantage. It’s not enough to choose your audience based on their age, region, or gender; you also need to consider their behaviour and interests. You should also think about positioning and money at this phase.

Place advertisements on the explore page, for example, if you’re targeting young individuals. Place it on the market if it is for adults. In terms of budgeting, it is best to keep to a fixed budget for a set amount of time so that you are not charged after the time period finishes.


Remember to keep an eye on your advertisements. To get the most out of the platform, keep checking, measuring, analyzing, and tweaking the performance of your ad campaign. The only way to determine what works and what doesn’t in your campaign is to monitor it. If everything goes according to plan, your Facebook ad campaign will be a success.

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