SEO is one of the essential parts of a good digital marketing campaign. Without it, everything you have invested in your marketing campaign will be in vain. SEO helps your business become more visible in search engine results page, reaching more potential customers and gaining more revenue through time. There are plenty of ways to improve your online visibility especially on the local search results. One of them is by creating a Google My Business account.
It is not an ordinary business account. This one makes your business more searchable and visible on nearby customers looking for relevant products or services. However, your account can’t do much if you don’t put in the right kind of content for it.
To help you get started, here are the essential content you should create for your Google My Business account.
Complete and Up-to-Date Listing
Google is really particular when it comes to details. When you’re creating a My Business account, be sure to put in complete and up-to-date information about your business. This includes the phone number, address, shop hours, products and services offered, and links to your company website and social media accounts. That way, it will be easier to find or contact your shop when potential clients need to. When it comes to Google Maps rankings matter a lot in your audience reach that’s why it is important to optimize your local SEO.
Encourage Visitors or Customers
When creating content for your business page, be sure to include ones that could encourage visitors or clients into going to your shop. It could be a huge welcoming slogan or some photos or videos that display the kind of experience they could get when they visit your shop. You can also create crew introductions so that they will be more familiar with the people they are about to meet when visiting your shop.
Post Specials or Offers
People who are browsing through Google’s business listing is most likely looking for the best shop to get the products or services that they need. You can take advantage of this by sharing specials or offers on your business page. This technique gives you something to make your business stand out among all the competitors especially those who don’t have new offers posted.
Respond to Customer Questions
Customers these days are more open in asking inquiries regarding a product or service before choosing to buy it or not. The best way to respond to this is to answer their queries in a sincere way. You can do this by creating a business blog that also needs to be shared on your business page. Answering their questions help build their trust to your brand and could even turn them into conversions sooner.
Google My Business helps a lot in boosting your online presence and even help in the ranking of your website on the overall search engine results. Be sure to setup your business account properly for a more successful digital marketing campaign.