Being on the first page of Google is vital because it puts your business in front of new customers. For instance, suppose you have a physical area. If you had the choice between putting your business on the main road that goes through town, or a side street that gets almost no traffic, which one would you pick? The main street obviously.

Since more individuals who see your business implies more individuals who can move toward becoming customers or prescribe it to others. Well, Google gets 167 billion searches per month. In this way, jumping on the main page of Google resembles planting your business on the busiest street around the local area.

Now, imagine a scenario where you needed to pick between the main road of a town of just anywhere, or the main road of a town brimming with potential customers who need your business. You’d pick the town brimming with potential customers! Not just are such a significant number of individuals online today, they are utilizing the web for acquiring choices.

In fact, 81% of customers lead online research before purchasing. With audits, maps, evaluations, and depictions, Google’s web index results page alone give plenty of data—before a client even taps on a result! Whether a person clicks on your website or not, being on the first page of Google is important since it puts your business in front of people who are searching for your products or services. It resembles having your business on the busiest road of a town loaded up with likely customers.

While a search engine result can sometimes supply all the information a person needs, more often than not they are hoping to click. One of the primary reasons individuals go on Google is on the grounds that they are either searching for the response to an inquiry that is important to them, searching for information to help them to accomplish something, or searching for a service that can do it for them.

Google’s first page yields around 10 results, and given that 91% of clients never at any point go to the second page, it would seem like these 10 results are enough. Not just does being on the first page of Google definitely increase traffic to your website; not being on the first page of Google has a huge disadvantage.

In fact, the first page of Google captures at least 71% of web traffic (some sources state up to 92%), and the second page is a long way from a close second: It drops to 6% of site clicks. This steep decrease in web traffic is a marker of exactly how critical the first page of Google is.

Getting on the first page of Google requires you to build the quality of your content. Obviously, it requires investment to develop a store of content, and for Google to perceive that you are fulfilling the needs of the people searching for your information. however, the increased traffic from ranking higher on Google is definitely worth the investment and the wait.

In addition, writing about your industry and business will require you to remain in order to what your target audience needs to know, and about the most recent in your industry. Showing up on the first page of Google is vital on the grounds that it facilitates the improvement and support of a powerful learning base whereupon your business can firmly stand.

One of the most important benefits of being on the first page of Google is that it earns you trust. First of all, Google is a widely used, highly trusted platform that people trust and rely on. Being on the first page of Google is like telling people that you have Google’s approval.

If people trust Google, and Google approves of you, people will be more likely to trust you. The trust that people have for the first page results of their search is more about Google than it is about your business. This is because many people don’t realize the time and effort that goes into achieving this rank.

However, you do! So while people may not understand exactly why it is that being on the first page of Google makes them trust you more, you can rest assured that the trust is warranted.

There are no shortcuts to improving your rank on Google. It is a long term process of providing accurate and consistent information that facilitates a positive user experience and meets searchers’ expectations. Being on the first page of Google is important because shows that you are committed to serving your target audience’s needs and can stick with long term goals. Even if only you know that, your confidence will shine through in your service.

As mentioned above, improving your rank on Google requires content and a lot of it. With more content, you have more material for promoting your business.

You can share links to blog posts and pages on your social media and email channels. You can also take small snippets from larger publications to make bite-sized social media posts. You could even take information from blog posts and use them for printed flyers and other offline marketing strategies.

In your efforts to get on the first page of Google where people will discover you more frequently, your increase in content means an increase in opportunities to engage with your target audience—such as through social media and email. The more you can engage with your target audience, the further you can strengthen your connection to them, stay top of mind, and be the one to meet their needs.

Getting on the first page of Google, or even just improving your ranking, is very doable, even for small businesses. It takes work and time, but it is one of the most important things you can do for your business.